Home › Guides
The platform landscape, the Japanese-language rules, overseas account setup, timelines, and how coverage actually happens.
Read the guide → CraftStructure, the no-superlatives rule, kisha clubs, imagery conventions — and the 7 mistakes foreign brands make most.
Read the guide → BudgetPlatform fees, agency retainers, project pricing, translation traps — real 2026 numbers you can budget against.
Read the guide → StrategyWhat you can genuinely do remotely — PR, web, e-commerce, trade shows — and the realistic sequence to test the market.
Read the guide → PlatformsPR TIMES, @Press, Kyodo PR Wire and the budget tier — strengths, pricing bands, and what works for overseas companies.
Read the guide → Trade showsThe 8-week countdown, the move-in day rule, and what Japanese buyers expect at your booth.
Read the guide → WebThe honest answer: not a full site — but yes, one strong Japanese page. And why machine translation backfires.
Read the guide → Food & BeverageThe EPA tailwind, the compliance reality in brief, FOODEX, and the marketing playbook that actually works.
Read the guide → BeautyWhy claims are restricted, why native copywriting is a compliance tool, and how to stand out in a crowded market.
Read the guide → Platform deep-diveThe practical answer for foreign companies: what works, what doesn't, and your three realistic options.
Read the guide → CrowdfundingWhy your Japan crowdfunding debut is a press-release moment, and the launch-week playbook.
Read the guide → Games & AppsThe indie studio's PR playbook: localization as news, TGS, and what Japanese gaming media need.
Read the guide → E-commerceBeing available and being known are different things — how a release turns your listing into a brand.
Read the guide → Audio & Home TechWhat Japanese audio buyers expect, turning Kickstarter traction into a Japan launch, and the gadget-media playbook.
Read the guide → Home & KitchenWhat Japanese consumers expect from tools and kitchenware, bringing Kickstarter-proven demand into the market, and the lifestyle-media playbook.
Read the guide → Outdoor & Travel GearWhat Japanese buyers value against Snow Peak and Coleman Japan, and how to carry Kickstarter-proven demand into the market.
Read the guide → Watches & AccessoriesWhy Japan's watch community rewards precision over hype, and the Kickstarter-to-Japan launch playbook.
Read the guide → Decision guideAn honest comparison of four real options on cost, fit and risk — including where a fixed-price service falls short.
Read the guide → Media mapNational newspapers, wire services, TV, business magazines, tech web media and trade press — mapped by category, with what each means for a launch.
Read the guide → TemplateWhat to write in each part and why, plus a complete annotated example using a fictional brand.
Read the guide → Portal pickupWhy no PR service can honestly guarantee a portal pickup, and what actually raises your odds of one.
Read the guide → TimingThe holiday calendar, safest weekdays and hours, seasonal story angles, and the time-zone mistake foreign brands make.
Read the guide → SaaS & B2BWhy Japanese-language information changes vendor consideration, the PR hooks that work for software, and real budget numbers.
Read the guide →Native Japanese press release, distribution, landing page and trade-show kits — fixed prices, 100% remote, European working hours.
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